Good Guide

Re-engineering a brand to be simple and approachable

GoodGuide.com is an online web, iPhone, and Andriod app tool which enables consumers to make knowledgable shopping decisions based on their social, environmental, and health values.

Problem:
Jargon, confusing navigation, information overload complicated the website and brand.

Solution:
We positioned Good Guide as a marketplace matchmaker who connects you to products that you can fall in love with. Good Guide makes recommendations based on what products you love and what you are looking for when you shop.

Role

Art Direction
Logo Design
App Design

Group Members

Corey Keller
Tara Voll
Shelby Stockman

GoodGuide.com helps you connect to products on a deeper level by encouraging you to gain knowledge about brands, and showing you what products fit within your values. This is done with a personality test that identifies what matters to you, and through that, the website connects you to products that match. Why search for products when they can search for you?

Having a Good Guide profile gives you personalized product matches, a tool bar, and the phone app. It is set up like a dating profile so products that fit your values will be able to “wink,” send you missed connections, and send you coupons.

The Good Guide app allows you to search product categories, make a shopping list, or access your profile from your phone. The barcode scanner makes checking the rating system of any item quick and easy. The Matchmaker is an augmented reality feature that lets you see the aisle through your phone’s camera.

The augmented reality is a part of the app that allows you to see the store aisle through your screen. The app will pick up on any item that has a Good Guide tag, and display a colored bubble with the product’s rating. Products already determined by the personality test to fit your values will have an additional heart in the bubble that is clickable for additional information.