Texas Flea Fest
Unifiying a festival across five towns
The Roundtop Antiques Weekend is an antique, craft, art and collectible gathering that attracts thousands of dealers from across the country where they are joined by tens of thousands of buyers in the middle of Texas.
Problem:
There is no commonly agreed upon name for the event. No sense of unity.
Difficult to find information on the vendors and the wares.
With no easy way to navigate the Fair, it is easy to get lost.
Solution:
We created brand imagery that united the festival and positioned the festival as a catch-all flea market where attendees can find anything imaginable. Through the website, and way finding system, we provided easy-to-use resources for navigating the Texas Flea Fest.
Gold Winner, Graphis New Talent Annual, 2015
